Leveraging highly engaged footy fans to grow the NIB database

About this Project

NIB do more than insurance; they’re also a major sponsors of professional sports clubs like the Geelong FC. We worked with them on their partnership on the ‘Move it Your Way’ campaign to spread the importance of keeping active; if it’s running across fields or running to get a beer and pie between quarters. We evolved their campaign and spread the message even further, activating both Geelong’s and the entire AFL fan base.

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