St Ali

Melbourne's best coffee experience never felt so good

About this Project

The original coffee makers and lovers, St Ali is a Melbourne café and institution. Coffee is in their blood, as they’ve shaped the Australian café culture over the past 10 years. While they know the beans, we know the branding. With mugs and ideas overflowing, we helped refresh their brand and scale their growth with a new brand identity, unique product packaging, and multiple websites. We found – and fell in love with – a new way to grind.

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