St Kilda Football Club

The 'Saints Membership Draft' referral campaign competition

About this Project

We work with businesses we like. We also work with people we like. So, when St Kilda FC’s Membership Manager approached us in need of support for the team’s membership drive, it was a partnership dream come true. The team had over 100,000 fans but had only sold 22,000 memberships, so we created a social campaign to activate their fan base and generate an increase in new memberships.

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