CARS24 'That's A Shame' national TV campaign

September 14, 2021

Delivering The Future of Used Cars to your screens

Super proud to share our recently-launched national TV campaign for CARS24 - titled 'That's A Shame'.

Milkman's biggest film production to date, we were briefed to create a campaign that demonstrated CARS24's category-changing approach to the Aussie used car buying experience, and we couldn't be happier with how it turned out!

Our solution was to reflect the pain points of the outdated and untrustworthy 'old' way of buying a used car through traditional used car dealers or private sellers, and introduce CARS24's 100% online service as the modern option for the on-demand way we live today.

From shoot to TV in just 19 days, with a huge thanks to all of our collaborators: Mitch Kennedy and Tanya Spencer from The Producers, the post-production team at Manimal, sound design from Gas Inc, casting by 2Divas, Hatched media, as well as the incredible client team of Amy de Groot, Ben Cunnington and Olga Rudenko from CARS24 for bringing this idea to life with us.

So far, the campaign has been generating some fantastic press coverage, with Milkman being featured in over a dozen articles and podcasts from major media sites such as B & T, Ad News, Mumbrella, Roast Brief and more!

Keep an eye out on your screens for this 2-part campaign now - and see why we're all so proud of how it turned out!