Conventional thinking only gets us so far, and no matter the field, some problems need an innovative solution. Creative problem-solving has been around since the 1940s. Nevertheless, it hasn't been integrated into most workplaces. Especially in the creative field, branding, advertising and marketing can benefit from a fresh approach.
Creative problem-solving is a four-step process that's easy to do and relies on the following principles:
- Identify convergent and divergent thinking. Here's a straightforward explanation of what that is.
- Reframe a problem as an open-ended question.
- Don't judge your solution; it'll shut down your problem-solving thinking.
- "No, but." is the enemy of creative problem-solving. Instead, say yes and work creatively to find the solution.
As for the four-steps, they are simple:
Identify the problem you need to solve or your vision and complete the relevant research. For example, if you have low website traffic, identify why this might be. Is it a lack of brand awareness? A poorly designed website?
Explore. Explore. Explore. Create a list of all your options! For example, if you identify a lack of brand awareness as your problem, use your research to brainstorm, prototype, sketch, or play the Worst Possible Idea.
Following your brand's ideation session, evaluate your options and analyse the best path forward. Create roadmaps and write a pro/con list.
After you've decided on a path forward, create and follow a plan.
If you need help to find an innovative solution to your brand's problem, contact us at Milkman.